Walmart invites promising Indian sellers to expand into its US market
Select Indian sellers can now apply to join Walmart Marketplace, a community of curated sellers that serves more than 120 million US shoppers each month. The initiative is an extension of the retail giant’s engagement with Indian exporters that dates back more than 20 years. Already sourcing most of its goods from India, the company plans to export $10 billion from the country every year by 2027.
Walmart is seeking new Indian sellers as part of a global campaign to attract international sellers and expand Marketplace’s product assortment. Selected sellers will be able to take advantage of Walmart’s fulfillment services, which allow them to use Walmart’s U.S. warehousing and delivery infrastructure, as well as platform tools that help them streamline their operations. and manage promotions and reviews.
Walmart also appropriately shares US customer insights, global supply chain best practices, and business planning strategies with its Marketplace sellers to help them succeed in the US.
Building on our long history of partnering with Indian exporters, Walmart now offers Indian businesses the opportunity to pursue their export dreams as Marketplace sellers. They will be able to leverage our global supply chain infrastructure and receive support to help them reach millions of daily customers in the United States.
Michelle Mi, Vice President, Emerging Markets and Business Development – Global Sourcing, walmart
“The ability to easily reach global consumers can be transformative for Indian sellers. Outstanding ‘Make in India’ brands can expand their global networks, learn export best practices and diversify their product categories in concert with Walmart so let them conquer the world.”
Rajneesh Kumar, General Affairs Manager,Flipkart
Cross Border Opportunity Walmart India
A dedicated cross-border trade team has been set up in India to help sellers integrate and grow on the platform. It helps local sellers comply with applicable international regulations and responsible sourcing standards, develop new product lines and improve their capabilities in packaging, marketing, supply chain management, etc., in order to upgrade their operations for export success.
Pioneering Indian companies such as Delphi Leather India, Mahi Exports, Touchstone Gems & Jewelry and Welspun are already among those expanding into the market.
“As I bring Touchstone to a wider American audience on Walmart Marketplace, I am excited about the potential of my fellow Indian women entrepreneurs. The global growth of e-commerce is creating an opportunity for women to realize their personal dreams of independence. finance, support their families and communities, and contribute to India’s sustainable growth as sellers in the international marketplace.
Archana Garodia Gupta, Founder, Touchstone Gems & Jewelry.
The Marketplace opportunity expands efforts to support small sellers in India through its business. At the local level, Walmart and Flipkart help micro, small, and medium-sized enterprises (MSMEs) with export ambitions prepare to participate in the global supply chain through the Walmart Vriddhi Supplier Development Program. It helps MSME sellers develop relevant capabilities, such as a digital supply chain, to start selling overseas.
Editorial note: This message is from a company press release and may have been edited for clarity.
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