This award marks the fourth time the company has been hailed as an industry leader

HONG KONG, January 17, 2022 /PRNewswire/ — Transamerica Life (Bermuda) Ltd. (TLB), a leading provider of high net worth (HNW) life insurance, has again received industry recognition by winning the Outstanding Responsible Insurer award and the Best-in- Class – Universal Life Product” for our Universal Life Products Alpha (ULA) Pro & Pro Century at the 12th Benchmark Wealth Management Awards 2021 (BENCHMARK) in Hong Kong.

Chirag Rathod, CEO (center) and Hazel Etherington, President of TLB (fourth from left), celebrate with their team for receiving this prestigious honor.

Logo of Transamerica Life (Bermuda) Ltd.  (PRNewsfoto/Transamerica Life (Bermuda) Ltd.)

Logo of Transamerica Life (Bermuda) Ltd. (PRNewsfoto/Transamerica Life (Bermuda) Ltd.)

This is the fourth time TLB has been recognized by BENCHMARK and the first time TLB has won in the Outstanding Responsible Insurer category. With its particular focus on serving HNW and Ultra High Net Worth clients, TLB has extensive experience in handling large sums insured and complex cases to support its clients’ legacy and business planning.

The “Outstanding Responsible Insurer” award recognizes TLB’s efforts and strong commitment to building a sustainable and socially responsible company. TLB aims to have a positive impact on its community and the environment in order to create lasting value for its customers and business partners.

In the category of universal life insurance products, TLB received the Best-In-Class award. ULA Pro and Pro Century were launched in April last year and were based on TLB’s award-winning Universal Life Alpha Private Series product. ULA Pro and Pro Century have been refreshed for the current market environment, offering a suite of enhancements to meet broader customer needs. The new and improved plans offer a unique combination of permanent life insurance coverage, cash value growth potential and inherent design flexibilities that high net worth individuals want.

“We are very pleased to win in these two honorable categories at the BENCHMARK Wealth Management Awards this year. to help our customers achieve a life of financial security and peace of mind. We remain committed to providing top-notch service and finding ways to add more value to our customers and business partners,” said Chirag Rathod, CEO of TLB.

“While Hong Kong is going through perhaps the most difficult times in its history and insurance is undoubtedly one of the hardest hit sectors, companies are finding excuses not to respect the disciplines for the protection of investors. Our winners, on the other hand, have gone miles ahead and done more for their clients.” said Elsa Pau, CEO of WealthAsia Media Group, the organizer of BENCHMARK.

“In these difficult times, we have not compromised our standards and quality to crown our winners by making sustainability a highly focused topic when evaluating our candidates on responsible investment policies and responsibility to hold their promises of protection.”

About Transamerica Life (Bermuda) Ltd.:

Transamerica Life (Bermuda) Ltd. (TLB) is a recognized leading provider of life insurance for HNWs with extensive expertise in all aspects of HNW estate protection, including the management of large sums insured and complex cases supporting the estate. and business planning. Transamerica has been in Asia for over 80 years and has been a pioneer in universal life portfolio management for over 40 years. TLB received the “Outstanding Achiever” award at the 10th Annual BENCHMARK Wealth Management Awards in hong kong in the “High Net Worth Client Servicing” category in 2019. TLB is part of the Aegon Group, a leading international financial services group providing life insurance, pensions and asset management services based in The Hague, Netherlands. More information about TLB can be found here:


The 12th year BENCHMARK evaluates insurance companies by highly trained industry veterans on six pillars: value for money, customer service, digital, Brand strength, Governance and Sustainability. Together with BlueOnion, BENCHMARK’s sister company in ESG data aggregation and analysis, BENCHMARK undertakes a mission to expose the green, blue, SDG and sustainable wash. Insurers who obtained the best scores on 22 Environment, Social, Governance and Climate KPIs are rewarded for their contribution this year.

SOURCE Transamerica Life Bermuda

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