The 10 Best Franchise Site Selection Services

When franchisees sign on the dotted line, one of the priorities is finding the perfect location. This is often handled by commercial real estate companies that specialize in tenant representation.

This phase, which obviously only applies to franchised establishments that require a physical presence, is often referred to as the site selection process. The new franchise owner, or tenant, will seek out a prime location to settle in, often with direct assistance from the franchisor. Not only do these commercial real estate professionals work to find the right location, but they also represent the tenant in negotiations of square footage and lease terms.

Regardless of specific location requirements, sometimes dictated by the franchisor, these real estate representatives apply up-to-date market analysis in the area to find the best possible solution. Additionally, they specialize in finding locations for several types of franchised establishments, including retail, office, industrial, and land.

Related: Top Trends That Will Drive Commercial Real Estate in 2022

Entrepreneur is proud of its annual Top Franchise Providers Ranking, a multi-faceted directory that includes the best of the best service providers in the industry. If you are a franchisor or franchisee looking for a new location, please see the Top 10 commercial real estate companies that have each earned a well-deserved spot on our 2022 list.


CBRE Group, Inc. (NYSE: CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate investment and services company (based on 2021 revenue ).

The company has more than 105,000 employees (excluding Turner & Townsend employees) serving customers in more than 100 countries. CBRE operates globally, serving a diverse range of clients with an integrated suite of services, including facilities, transaction and project management, as well as property management, investment management, appraisal and appraisal, real estate leasing, strategic consulting, real estate sales, mortgage services and development service.

2. LocateAI

LocateAI has been a leader in commercial real estate analytics for over five years – long before “artificial intelligence” became a sales buzzword – and uses machine learning algorithms and 175,000 variables at the census block level to create predictive analytics and market strategy maps for growing retailers.

LocateAI Services is the world’s first AI-powered retail real estate agency. It addresses the two main objections retailers have to why they aren’t using modern technology to drive their real estate decisions: cost and bandwidth. Valuable datasets are expensive and only useful if a retailer has the time to compile, interpret and review all relevant data points for each location in their real estate pipeline. LocateAI is headquartered in San Francisco, California, but its range of services covers the entire United States


RESOLUT RE (formerly Retail Solutions) represents tenants in all 50 U.S. states and up to 77 countries around the world, with free market analysis and site selection for their clients.

Studies and reports, valued in the tens of thousands of dollars with other providers, are provided free of charge to customers who are already engaged with RESOLUT RE for site selection services. The company is headquartered in Austin, Texas.

Related: Know your rights in commercial real estate leasing, reap the rewards

4. Banker Coldwell

With a network of more than 91,000 affiliated sales professionals in 3,000 offices worldwide, Coldwell Banker is a leading provider of full-service residential and commercial real estate brokerage.

The brand’s mission is to enable its employees to leave their mark in the world of real estate. Coldwell Banker has a proud history of expertise and honesty since its beginnings in 1906. The brand is committed to providing its network of sales professionals with the tools and knowledge to excel in today’s market. today and is known for her bold leadership and dedication to driving the industry forward with big data. The company is headquartered in Madison, NJ.

5. Colliers International

Colliers International (NASDAQ, TSX: CIGI) is a leading real estate professional services and investment management firm.

With operations in 68 countries, more than 15,000 enterprising professionals work together to provide expert advice to maximize property value for occupiers, owners and property investors. For more than 25 years, the experienced management of Colliers, owning approximately 40% of the company’s capital, has generated compound annual returns of nearly 20% for shareholders. In 2019, company revenue was over $3 billion ($3.5 billion including affiliates), with $33 billion in assets under management in its investment management segment. Colliers International is headquartered in Toronto.

6. Morrow Hill

Morrow Hill provides premier corporate and franchise real estate strategies worldwide.

Based in Dallas, the firm’s clients receive the best property presentation and exceptional real estate services to meet each of their commercial leasing and real estate needs. Morrow Hill continues to exclusively represent tenants in their lease negotiations. The company prides itself on having unparalleled access to all market options and meeting the long-term real estate goals of its clients through our single point of contact model. Clients can take advantage of the following services: national real estate portfolio management, transaction management, franchise management and lease administration.

Related: Three Ways to Beat Market Downturns in Real Estate

7.Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a leading global real estate services company that delivers exceptional value to occupiers and owners of real estate.

Cushman & Wakefield is one of the world’s largest real estate services companies, with approximately 50,000 employees in more than 400 offices and 60 countries. In 2020, the company had revenue of $7.8 billion in core services of property, facilities and project management, leasing, capital markets, assessment and other services. Based in Chicago, Cushman & Wakefield maintains a global presence to serve commercial real estate needs.


Fischer is a Texas-based global corporate real estate services company focused solely on reducing costs and maximizing operational efficiencies for tenants and homeowners.

Fischer provides transaction management, tenant representation, lease administration and technology solutions to Fortune 500 companies. Fischer’s technology platform connects data from human resources, purchasing, CRE, facilities management, accounting, finance, legal and other shared enterprise services to form a complete end-to-end enterprise management solution. Fischer is headquartered in Dallas.


Newmark Group, Inc. (Nasdaq: NMRK), together with its subsidiaries (“Newmark”), is a global leader in commercial real estate, seamlessly powering every phase of the property lifecycle.

Newmark’s full range of services and products are uniquely tailored to each client, from owners to occupiers, investors to founders, and startups to blue chip enterprises. Combining the platform’s global reach with market intelligence in established and emerging real estate markets, Newmark delivers superior service to clients across all industries. Newmark generated nearly $3.1 billion in revenue for the twelve months ending March 31, 2022. Based in New York, Newmark’s company-owned offices, along with its business partners, operate from approximately 170 offices with 6,300 professionals around the world.

10. Keyer

Keyser is engaged in retail commercial leasing for franchise brands in the United States and Canada.

As a leading commercial rental and brokerage company, Keyser believes that your brand is more than just a logo and a product, it’s an environment, a culture, a way of life. While no single characteristic defines a brand, many play a role in how your customers perceive your brand, including your location and retail space. From planting your first roots to expanding your hundredth location, Keyser is here to help at every turn. The company’s franchise specialists combine deep market knowledge and experience with the best demographics and psychographics to identify optimal locations and negotiate ideal terms. Keyser is headquartered in Scottsdale, Arizona.

Related: Refinancing by withdrawal: what is it and why is it useful for commercial properties?

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