ITA Group acquires experiential learning company

After launching ITA Group Europe in early 2021, ITA Group has taken another step to expand its global footprint. The West Des Moines, Iowa-based company has acquired London-based experiential learning company NKD.

NDK adds 50 employees to the ITA team, along with an associated network of NKD-trained consultants across five continents. Prior to the acquisition, ITA Group had approximately 150 full-time employees.

Among NDK’s service areas are strategic consulting, leadership development, employee engagement and onboarding, performance management, culture change and skills training. The new services will allow ITA to add personalized learning and development initiatives to its employee, channel partner and customer engagement programs.

In 2021, ITA Group hosted 144 in-person corporate meetings, 100 incentive travel programs and 93 standalone virtual events, according to data provided. for its place on MeetingsNet’s CMI 25 list of the largest independent meeting companies working with the North American business market.

“We are excited to add NKD’s experiential learning capabilities to our solutions,” said Brent Vander Waal, President and CEO of ITA Group. “NKD’s in-person, virtual and digital learning experiences are a great complement to our existing services and will further strengthen employee, channel partner and customer engagement to help solve our customers’ biggest business challenges. .”

ITA Group has two other subsidiaries: experiential design and production company Hartmann Studios, acquired in mid-2018, and market research and strategy firm Chadwick Martin Bailey, acquired in fall 2017.

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