Hepsiburada goes further in its large-scale digital transformation; Deepens Strategic Collaboration with Google Cloud to Improve Its Ecommerce Footprint

–Hepsiburada further strengthens its IT infrastructure in collaboration with Google Cloud–

ISTANBUL, November 18, 2021 / PRNewswire / – Hepsiburada (NASDAQ: HEPS), One of Turkey’s Leading Ecommerce Platforms, Expands Long-Term Strategic Collaboration with Google, Working with Google Cloud to Improve and Support Its World-Class IT Infrastructure and strengthen Hepsiburada’s ability to deliver a seamless and flexible customer experience across geographies and the Super App ecosystem.

(PRNewsfoto / Hepsiburada)

The agreement will support Hepsiburada’s efforts to evolve its products and services beyond the 44 million references available on the platform. As Hepsiburada continues to reinvent the online retail experience in Turkey, the collaboration will also allow the platform to expand its operations with greater flexibility and speed.

This collaboration is an extension of a long-term relationship with Google, which includes working with Google Ads on technology and advertising solutions for brands to maximize their return on ad spend across programmatic inventory, using also Google products and services in business planning processes. as before by using Google Pay to offer innovative payment solutions.

Ready for further growth

Google Cloud will support the growth of Hepsiburada with a reliable and secure platform to upgrade its IT capabilities and applications. By migrating to Google Cloud, Hepsiburada will operate in a trusted cloud providing integrated technology to better protect applications and end users. Hepsiburada will use Google Cloud’s Big Query platform to leverage data and information and more accurately identify customer needs, improving its data-driven decision-making environment.

Increase efficiency for customers

Google Cloud’s analytics and machine learning expertise will support Hepsiburada in the development of a robust demand forecasting system, allowing more accurate identification of potential suppliers and estimated delivery times. This will result in a more efficient supply chain structure for the business.

Gurkan Coskuner, said the technical director of Hepsiburada: “As one of the early pioneers in the digitalization of commerce and a leading e-commerce platform of Turkey, we are excited to deepen our collaboration with one of the world’s leading technology companies. Collaboration with Google Cloud will be an important part of our ongoing efforts and investments to add value to our stakeholders. With the support of the huge and advanced technology and capacity provided by Google Cloud, Hepsiburada will further enhance its laser-focused approach to customer service and user-friendly applications and features. “

“This collaboration will not only help expand the range of services available on the Hepsiburada platform as we continue to drive the digitization of commerce in Turkey, but it will also give us greater flexibility and speed in these peak demand times. The collaboration is also aligned with our focus on using data and information to deliver the right products to our customers at the right time, as well as accurate forecasting to strengthen our supply chain. “

Onder Güler, Google Cloud Country Manager Turkey noted; “Hepsiburada has been a major player in transforming the retail experience into Turkey because it has 33 million members across the country. Following its Nasdaq debut in July of this year as Turkey’s first IPO, Hepsiburada has focused on its biggest digital transformation plan to date and selected Google Cloud as the cloud provider for this trip, because with growth comes from the requirement of a robust infrastructure “.

“Google Cloud is a trusted cloud for retailers. This is due to our pioneering zero-trust architecture that provides retailers with high security, combined with over a decade of experience in managing and securing cloud applications at globally. We are working with Hepsiburada to support their ambitious growth plans, providing them with the necessary security, flexibility and scalability that will allow them to penetrate more market segments and transform into a global retailer. “



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SOURCE Hepsiburada

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