Catching the clouds merges with sharpness



ATLANTA, August 5, 2021 / PRNewswire / – Catching Clouds, The Company That Redefined Ecommerce Accounting, Merged with Acuity, an Online Accounting Service, Becoming the New Leader in Ecommerce Accounting, Supporting the Business of Amazon Sellers and Shopify. Merger brings together two of the most technologically advanced companies United States because both firms have been members of the Xero Partner Advisory Council, the Gusto Partner Advisory Council and the Accounting Salon. “Acuity and Catching Clouds have championed the needs of their small business clients and both firms have been leaders in transforming the accounting profession,” said Ben richmond, Country Manager US at Xero. “We look forward to seeing their journey and are excited to be working together to help even more of our small mutual business clients grow and prosper. “

Serving entrepreneurs
Acuity and Catching Clouds will create a unified vision to better serve entrepreneurs. Patti Scharf, CEO of Catching Clouds, will join as Chief Process Officer and focus on streamlining processes to create efficiency and improve scalability. Scott Scharf will join as Chief Technology Officer and serve as Ecommerce Practice Leader. Scott will lead technology initiatives across the company.

The Scharfs and their team are excited to join Acuity. Patti Scharf explained, “Acuity was voted one of the best accounting firms to work for in 2020 and has already developed the breadth and depth of the additional services that Catching Clouds sought to offer, making Acuity a natural fit for our clients. and our team. Catching Clouds and Acuity are both incredibly passionate about technology and people, and we all share the dream of creating an amazing workplace where we can do great things. We are extremely pleased to join Matthew and Kenji and bring together the best of both of our businesses to best serve our clients and advance the accounting profession. “

Plan where things are going
Kenji kuramoto, CEO of Acuity, put it right. “We have known the Catching Clouds team for many years because we have had fun opportunities to collaborate on initiatives within the accounting profession. Our time as peers advising some of the largest accounting technology companies and sharing ideas on how to reinvent our profession by modernizing our firms has built such a healthy respect and friendship between our organizations. So it’s an incredibly exciting day for us to formalize this relationship and now call Patti, Scott and the entire Catching Clouds team, our colleagues and business partners. “

Companies interested in the opportunity to merge with Acuity can find out more here.

About sharpness
Acuity is a full-service finance company providing modern accounting, tax, bookkeeping and CFO services to small businesses and startups seeking part-time financial help. Acuity works with a wide range of companies but provides specialist services for SaaS / tech companies, e-commerce, creative agencies and studios, and companies with cryptocurrency assets. Launched in 2004, Acuity now helps more than 500 companies in 35 US states and 8 different countries think differently about their finances and grow with intention. With 125 cloud accounting certifications and an extensive network of partnerships from the best technology companies in the industry, Acuity is able to provide its clients with expert-level financial services, strategic advice and powerful software. Acuity gives entrepreneurs and business owners the freedom to focus less on back office tasks and more on running and growing their business.

Contact: Catherine krajec, [email protected]



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