7 ways to grow your business in 2022
Are you ready to grow your business in 2022? There are several ways to do this, from adding new customers to offering additional services. While this list doesn’t tell you how to grow your business or improve your existing services, it does offer several possibilities that you might want to consider when you’re ready to expand.
1. Start a blog
If you rely on the internet to find new customers, one of the best ways to attract them is to offer them a blog. When regularly updated, a blog can help spread the word about your expertise. For example, potential clients may search the internet for tax advice and they browse your blog. If you’re offering a blog, be sure to include a “contact us” option, where interested people can request additional information or schedule an appointment online or in person.
Although the idea of blogging regularly may seem overwhelming, remember that blogs don’t have to be long to impart knowledge. Divide tasks among team members, so everyone can write about their area of expertise to keep content fresh. And if you find yourself overwhelmed, you can always outsource the writing.
2. Differentiate your firm:
As a CPA firm, you likely offer many of the same services as your competitors. So, ask yourself the question: “what makes your firm different from any other CPA firm?” For example, if you offer additional services such as bookkeeping/accounting or payroll services, be sure to communicate this to potential customers through your website or through your marketing materials. Anything that sets you apart from the crowd, make sure everyone knows it.
3. Find your niche
Another way to set your business apart from the competition is to offer services designed for niche industries. If you have several doctors or dentists among your clients, why not specialize in accounting for medical/dental practices? Maybe you are tech savvy. If so, you can consult with customers to find and install the best software for their business.
4. Keep your website up to date
If someone visits your website today and comes back to the site three weeks later, will the content be the same? Although some parts of your website are static and do not change, even your homepage should be regularly updated with a banner or calendar of events. Remember that your website should act as a repository of information for customers and potential customers, with information updated regularly. In many cases, your website is the first thing potential customers see. Make sure he does a good job of representing your business.
5. Become active on social media
Some people love social media, while others consider it tedious but necessary. Regardless of where you stand in the social media debate, but with over 3 billion people worldwide using some form of social media, there’s no denying that in today’s world it’s a necessity. For example, accounting firms can post case studies on Facebook and connect with potential and current clients using LinkedIn and Twitter. But as with blogging, be sure to establish a regular presence on whatever platform you choose.
6. Create a referral program
One of the best sources of new business can be your satisfied customers. Establishing a referral program that benefits both new and existing customers can help your business grow. If your clients are continually singing your praises, why not ask them to refer your services to others? And if the referral becomes a repeat customer, be sure to reward your current customer with a gift card or other appropriate gift.
seven. Offer additional services
Expanding your service menu is a great way to increase your revenue. For example, if your main focus is on tax preparation and planning services, consider adding bookkeeping services to the mix. Small businesses, in particular, may be interested in outsourcing day-to-day accounting tasks, especially if they are brand new. Adding additional services can also increase revenue for existing customers while making your business more attractive to new customers.
Managing growth can be tough, so be sure to factor in all the benefits (additional revenue) and challenges (finding qualified employees) in order to make 2022 your best year yet.
Mary Girsch-Bock is a former accountant and nonprofit development specialist who started her freelance career reviewing software and never stopped. A former QuickBooks beta tester, Mary also writes general business and technology articles, with her work appearing in The Motley Fool, The Blueprint, CPA Practice Advisor, Law Office Computing, PropertyManager.com, Albuquerque Business, Legal Assistant Today and Advisor Websites.